Ep. 782 - Dan Frystak (Branding, CDW)

Ep. 782 - Dan Frystak (Branding, CDW)

0 0 hace 2 años
8 Sesiones 8 Descargas
The difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves toward activation through experiential marketing, as compliments to major events such as the Super Bowl and the Phoenix Open. Frystak talks about the involvement of celebrities, especially sports figures, and ... Más informaciones

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